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Connect your digital strategy to revenue outcomes

Monetization Playbook: Mastering Monetization Strategy

Get the Monetization Playbook

Increase revenue and accelerate growth.

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Most companies invest heavily in building digital experiences and getting customers in the door. But many wait too long to understand the most critical aspect of their digital product: how it increases revenue.

If this sounds like you, you might be leaving money on the table.

Our latest playbook provides a how-to guide to uplevel your monetization strategy, including:

  • Common digital product monetization models and challenges
  • Key monetization strategies and tactics—including pricing, free-to-paid, cross-sell, experimentation, and personalization
  • Hands-on exercises to jumpstart your monetization efforts

Learn the ins and outs of monetization to connect your digital strategy to revenue outcomes—and make more money!