Discover the power of the North Star Framework
Improve alignment and outcomes.
The North Star Playbook

Product managers, designers, and developers work tirelessly to create profitable products and great digital experiences, but most lack the clarity, alignment, and accountability needed to realize their goals.
Enter the North Star Framework.
Brimming with expert insights and real-life examples, this new and improved playbook dives deep into:
- The purpose, value, and elements of the North Star Framework.
- How to define and name a North Star Metric and inputs.
- Tips on how and when to change your North Star Metric.
- Best practices for making the North Star Framework “stick” to your culture and processes.
Say goodbye to churning out features and hello to clarity and coherence.
The North Star Playbook
Discover the power of the North Star Framework
Improve alignment and outcomes.

Product managers, designers, and developers work tirelessly to create profitable products and great digital experiences, but most lack the clarity, alignment, and accountability needed to realize their goals.
Enter the North Star Framework.
Brimming with expert insights and real-life examples, this new and improved playbook dives deep into:
- The purpose, value, and elements of the North Star Framework.
- How to define and name a North Star Metric and inputs.
- Tips on how and when to change your North Star Metric.
- Best practices for making the North Star Framework “stick” to your culture and processes.
Say goodbye to churning out features and hello to clarity and coherence.